About a month ago Version 2.0 of the Schema.org vocabulary hit the streets.
This update includes loads of tweaks, additions and fixes that can be found in the release information. The automotive folks have got new vocabulary for describing Cars including useful properties such as numberofAirbags, fuelEfficiency, and knownVehicleDamages. New property mainEntityOfPage (and its inverse, mainEntity) provide the ability to tell the search engine crawlers which thing a web page is really about. With new type ScreeningEvent to support movie/video screenings, and a gtin12 property for Product, amongst others there is much useful stuff in there.
But does this warrant the version number clicking over from 1.xx to 2.0?
These new types and properties are only the tip of the 2.0 iceberg. There is a heck of a lot of other stuff going on in this release that apart from these additions. Some of it in the vocabulary itself, some of it in the potential, documentation, supporting software, and organisational processes around it.
Sticking with the vocabulary for the moment, there has been a bit of cleanup around property names. As the vocabulary has grown organically since its release in 2011, inconsistencies and conflicts between different proposals have been introduced. So part of the 2.0 effort has included some rationalisation. For instance the Code type is being superseded by SoftwareSourceCode – the term code has many different meanings many of which have nothing to do with software; surface has been superseded by artworkSurface and area is being superseded by serviceArea, for similar reasons. Check out the release information for full details. If you are using any of the superseded terms there is no need to panic as the original terms are still valid but with updated descriptions to indicate that they have been superseded. However you are encouraged to moved towards the updated terminology as convenient. The question of what is in which version brings me to an enhancement to the supporting documentation. Starting with Version 2.0 there will be published a snapshot view of the full vocabulary – here is http://schema.org/version/2.0. So if you want to refer to a term at a particular version you now can.
How often is Schema being used? – is a question often asked. A new feature has been introduced to give you some indication. Checkout the description of one of the newly introduced properties mainEntityOfPage and you will see the following: ‘Usage: Fewer than 10 domains‘. Unsurprisingly for a newly introduced property, there is virtually no usage of it yet. If you look at the description for the type this term is used with, CreativeWork, you will see ‘Usage: Between 250,000 and 500,000 domains‘. Not a direct answer to the question, but a good and useful indication of the popularity of particular term across the web.
This refers to the introduction of the functionality, on the Schema.org site, to host extensions to the core vocabulary. The motivation for this new approach to extending is explained thus:
Schema.org provides a core, basic vocabulary for describing the kind of entities the most common web applications need. There is often a need for more specialized and/or deeper vocabularies, that build upon the core. The extension mechanisms facilitate the creation of such additional vocabularies.
With most extensions, we expect that some small frequently used set of terms will be in core schema.org, with a long tail of more specialized terms in the extension.
As yet there are no extensions published. However, there are some on the way.
As Chair of the Schema Bib Extend W3C Community Group I have been closely involved with a proposal by the group for an initial bibliographic extension (bib.schema.org) to Schema.org. The proposal includes new Types for Chapter, Collection, Agent, Atlas, Newspaper & Thesis, CreativeWork properties to describe the relationship between translations, plus types & properties to describe comics. I am also following the proposal’s progress through the system – a bit of a learning exercise for everyone. Hopefully I can share the news in the none too distant future that bib will be one of the first released extensions.
W3C Community Group for Schema.org A subtle change in the way the vocabulary, it’s proposals, extensions and direction can be followed and contributed to has also taken place. The creation of the Schema.org Community Group has now provided an open forum for this.
So is 2.0 a bit of a milestone? Yes taking all things together I believe it is. I get the feeling that Schema.org is maturing into the kind of vocabulary supported by a professional community that will add confidence to those using it and recommending that others should.