The Correct End Of Your Telescope – Viewing Schema.org Adoption
I have been banging on about Schema.org for a while. For those that have been lurking under a structured data rock for the last year, it is an initiative of cooperation between Google, Bing, Yahoo!, and Yandex to establish a vocabulary for embedding structured data in web pages to describe ‘things’ on the web. Apart from the simple significance of having those four names in the same sentence as the word cooperation, this initiative is starting to have some impact. As I reported back in June, the search engines are already seeing some 7%-10% of pages they crawl containing Schema.org …