Should SEO Focus in on Linked Data?
It is well known, the business of SEO is all about influencing SERPs, or is it? Let me open up those acronyms: Those engaged in the business of Search Engine Optimisation (SEO) focus much of their efforts on influencing Search Engine Result Pages (SERP), or more specifically the relevance and representation of their targeted items upon those pages. As many a guide to SEO will tell you, some of this is simple – understanding the basics of how search engines operate, or even just purchasing the right advertising links on the SERP. Quite simple in objective, but in reality an …