Category: SEO

Schema.org Déjà vu

Posted on by Richard Wallis

The Web has been around for getting on for a couple of decades now, and massive industries have grown up around the magic of making it work for you and your organisation.  Some of it, it has to be said, can be considered snake-oil.  Much of it is the output of some of the best brains on the planet.  Where, on the hit parade of technological revolutions to influence mankind, the Web is placed is oft disputed, but it is definitely up there with fire, steam, electricity, computing, and of course the wheel.  Similar debates, are and will virtually rage, …

Web, Semantic Web, SEO, SERP and Linked Data

Posted on by Richard Wallis

Like many of my posts, this one comes from the threads of several disparate conversations coming together in my mind, in an almost astrological conjunction. One thread stems from my recent Should SEO Focus in on Linked Data? post, in which I was concluding that the group, loosely described as the SEO community, could usefully focus in on the benefits of Linked Data in their quest to improve the business of the sites and organisations they support. Following the post I received an email looking for clarification of something I said. I am interested in understanding better the allusion you …

Should SEO Focus in on Linked Data?

Posted on by Richard Wallis

It is well known, the business of SEO is all about influencing SERPs, or is it?  Let me open up those acronyms: Those engaged in the business of Search Engine Optimisation (SEO) focus much of their efforts on influencing Search Engine Result Pages (SERP), or more specifically the relevance and representation of their targeted items upon those pages.  As many a guide to SEO will tell you, some of this is simple – understanding the basics of how search engines operate, or even just purchasing the right advertising links on the SERP.  Quite simple in objective, but in reality an …