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I spend a significant amount of time working on the supporting software, vocabulary contents, and application of Schema.org. So it is with great pleasure, and a certain amount of relief, I share the release of Schema.org 3.1 and share some hidden gems you find in there.
One of the most challenging challenges in my evangelism of the benefits of using Schema.org for sharing data about resources via the web is that it is difficult to ‘show’ what is going on. The scenario goes something like this….. “Using the Schema.org vocabulary, you embed data about your resources in the HTML that makes up the page using either microdata or RDFa….” At about this time you usually display a slide showing html code with embedded RDFa. It may look pretty but the chances of more than a few of the audience being able to pick out the schema:Book …
Today’s Wall Street Journal gives us an insight in to the makeover underway in the Google search department. Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page. They are going about this by developing the search engine [that] will better match search queries with a database containing hundreds of millions of “entities”—people, places and things—which the company has quietly amassed in the past two years. The ‘amassing’ got a kick start …
