Evolving Schema.org in Practice Pt3: Choosing Where to Extend

OK. You have read the previous posts in this series. You have said to yourself I only wish that I could describe [insert you favourite issue here] in Schema.org. You are now inspired to do something about it, or get together with a community of colleagues to address the usefulness of Schema.org for your area of interest. Then comes the inevitable question: Where do I focus my efforts – the core vocabulary or a Hosted Extension or an External Extension?

Schema.org – Extending Benefits

I find myself in New York for the day on my way back from the excellent Smart Data 2015 Conference in San Jose. It’s a long story about red-eye flights and significant weekend savings which I won’t bore you with, but it did result in some great chill-out time in Central Park to reflect on the week.

In its long auspicious history the SemTech, Semantic Tech & Business, and now Smart Data Conference has always attracted a good cross section of the best and brightest in Semantic Web, Linked Data, Web, and associated worlds. This year was no different. In my new role as an independent working with OCLC and at Google.

I was there on behalf of OCLC to review significant developments with Schema.org in general – now with 640 Types (Classes) & 988 properties – used on over 10 Million web sites.

WorldCat Works – 197 Million Nuggets of Linked Data

They’re released! A couple of months back I spoke about the preview release of Works data from WorldCat.org.  Today OCLC published a press release announcing the official release of 197 million descriptions of bibliographic Works. A Work is a high-level description of a resource, containing information such as author, name, descriptions, subjects etc., common to all editions of the work.  The description format is based upon some of the properties defined by the CreativeWork type from the Schema.org vocabulary.  In the case of a WorldCat Work description, it also contains [Linked Data] links to individual, OCLC numbered, editions already shared

Visualising Schema.org

One of the most challenging challenges in my evangelism of the benefits of using Schema.org for sharing data about resources via the web is that it is difficult to ‘show’ what is going on. The scenario goes something like this….. “Using the Schema.org vocabulary, you embed data about your resources in the HTML that makes up the page using either microdata or RDFa….” At about this time you usually display a slide showing html code with embedded RDFa.  It may look pretty but the chances of more than a few of the audience being able to pick out the schema:Book